The Public Relations program prepares media literate, digitally adept graduates for exciting PR careers in areas such as corporate communications, public affairs, and promotions in a wide range of public and private sectors. By blending theoretical perspectives with hands-on learning, the program immerses students in the study of PR principles and practices including strategic communication, media relations, campaign planning and evaluation. Students benefit from a mix of courses in public relations, communication, and digital media, as well as opportunities to apply their knowledge in student media organizations including Lasell Community Television (LCTV) and WLAS radio.