COM223

This course approaches the design and content of advertising from a variety of creative perspectives ?from art to copy to production. The aim is to create eye catching, stand-out advertising ?the kind that requires concentration, creativity, and focus. Students don?t have to be skilled graphic artists, but they do need to be able to explain in detail how a storyboard works and what message is intended for the consumer through an emphasis on: visual effects of the design; use of color and placement; and the significance of slogans, copy, and dialogue. This class duplicates as closely as possible the experience of working in a creative group within a real ad agency. Prerequisite: COM 221 or BUSS220