The Master of Science with a concentration Digital Media prepares communication professionals to cover the analytics spectrum and social media landscape by being proficient in the following:
Detect, describe past client presence and coverage in the media
Explain what is happening in the present in real time through social listening
Predict outcomes for the client
Manage volume, uncover hidden influencers and measure the impact of data in social media platforms
Make recommendations to clients based on analysis of the relevant data

For communication professionals, visualization of this data is key to understanding trends for clients. Digital storytelling is crucial to creating themes and narratives for media campaigns in Advertising, Public Relations and Integrated Marketing Communication.

Learn about our other Communications Concentrations:

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program

MSC-DM - Digital Media

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General

Learning Outcomes

Degree Requirements