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FAMM-BA - Fashion Media and Marketing

Fash Media & Mrkt Bachelor of Arts

Degree Type

Bachelor of Arts


School of Fashion


The Fashion Media and Marketing program in the School of Fashion at Lasell University prepares students for the varied and dynamic aspects of professional fashion story-telling, from content development to complex multi-media strategies. Students develop a comprehensive understanding of the fashion industry's application of various forms of communication using diverse approaches, platforms, channels, and technologies. Partnering with a real industry company, the Senior Capstone experience challenges students to apply media and marketing skills accumulated throughout the program, acting as a consultant to the firm – strategizing innovative media and marketing approaches and pitching creative solutions to company executives. Graduates receive a Bachelor of Arts Degree in Fashion Media and Marketing.

With continuously updated curriculum designed to prepare students for industry and a required internship experience, Fashion Media and Marketing graduates are well-positioned for a variety of successful careers. The Double Laser Program offers students the opportunity to earn an accelerated Master's degree in as little as one year after graduation, while also saving up to 30% on graduate school tuition.