The Graphic Design major is a comprehensive and balanced program that illuminates the basic principles of effective visual communication. Students develop professional skills and a personal aesthetic that form a foundation for a successful design career. Practical studio experience rooted in theoretical knowledge in illustration, motion graphics, photography, typography, User Interface (UI) and User Experience (UX) design for the Web and mobile devices is at the core of the major.

Reflective of Lasell's connected learning philosophy, students learn essential business practices, become fluent in the necessary terminology, address a client's needs through conceptual drawings and mock-ups, and bring the project through to a successful solution. Students use the latest and most powerful digital hardware and software. For a capstone experience, each student develops an online portfolio that showcases the strongest examples of work created during the course of the program and presents a practicum project at the end of the senior year. All students also complete a required internship. Graduates receive a Bachelor of Arts in Graphic Design.

By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Graphic Design to 3 or 3½ years.