MSC-IMKC - Integrated Marketing Communication
Communication Grad
Master of Science
Degree Type
Master of Science
School
Graduate & Professional Studies
Overview
The Master of Science in Communication with a concentration in Integrated Marketing Communication develops the specific areas of public relations, promotions, and interpersonal communications into a coordinated program of total communications. Students learn how to help organizations build their brand by analyzing and developing target audiences, advertising, sales promotions, publicity, direct marketing, event sponsorship, and effective use of the Internet.
Learn about our other Communications Concentrations: