The Master of Science in Communication with a concentration in Integrated Marketing Communication develops the specific areas of public relations, promotions, and interpersonal communications into a coordinated program of total communications. Students learn how to help organizations build their brand by analyzing and developing target audiences, advertising, sales promotions, publicity, direct marketing, event sponsorship, and effective use of the Internet.

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MSC-IMKC - Integrated Marketing Communication

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General

Learning Outcomes

Degree Requirements