The Marketing curriculum introduces students to all the major marketing trends, including marketing research techniques and demographic studies, as well as business law and ethics, global marketing, nonprofit marketing, social media marketing, digital marketing, product marketing and service marketing. Marketing majors learn a broad range of transferable skills and gain strong competence in critical thinking and hands-on business experience. There is a wide variety of Connected Learning opportunities both on and off-campus for Marketing students. Additionally, all students in the Marketing major participate in a minimum of one internship as well as Service Learning through Buss220, Principles of Marketing, which is a required course. Graduates receive a Bachelor of Science degree in Marketing.

By planning early, in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor's degree in Marketing to 3 or 3½ years.

The Double Laser Program offers students the opportunity to earn an accelerated Master's degree in as little as one year after graduation, while also saving up to 30% on graduate school tuition.