Name
Goal 1: Application of Principles of Marketing
Objective
Upon completion of the major program of study in Marketing, students will be able to: demonstrate a comprehensive level of knowledge in the area of the marketing mix; demonstrate a comprehensive level of knowledge in the area of digital marketing; demonstrate a comprehensive level of knowledge in the area of global marketing; demonstrate a comprehensive level of knowledge in the area of marketing research; demonstrate a comprehensive level of knowledge in the area of marketing strategy
Name
Goal 2: Application of Business Information
Objective
Upon completion of the major program of study in Marketing, students will be able to: apply quantitative research methods to various challenges faced by marketing problems; apply qualitative research methods to various challenges faced by marketing problems; integrate business information into effective decision making
Name
Goal 3: Ethical Decision-making
Objective
Upon completion of the major program of study in Marketing, students will be able to: identify ethical issues implicit in marketing; evaluate and decide among alternative solutions to ethical marketing problems
Name
Goal 4: Professional Skills
Objective
Upon completion of the major program of study in Marketing, students will be able to: communicate effectively in writing for the discipline; communicate effectively orally within the discipline; work effectively in teams