The Master of Business Administration with a concentration in Marketing at Lasell University increases your opportunities for career advancement and obtaining higher-paying jobs. Earning this degree will provide you with everything you need to make a bigger impact in your current job and to better compete for a higher-level position in the Marketing field.

This program cultivates vital management and marketing skills to help you flourish in domestic and global business environments. Our Marketing MBA provides industry insights and fosters key proficiencies needed to manage and execute a marketing strategy. You will explore a variety of topics pertinent to today's marketer, including business analysis, market research, market segmentation, consumer behavior, advertising, operations, and more. Lasell's MBA in Marketing gives the knowledge base you need to adopt new marketing techniques and practices as the industry evolves and plays a critical role in your organization's success.

What you will learn:

Explore how B2C and B2B consumers behave throughout the customer journey
Conduct marketing research and use the latest Martech to gather, interpret, analyze and present data
Develop global marketing strategies and how to implement them domestically and abroad
Apply the latest digital marketing techniques to reach and engage audiences with an integrated marketing approach
Understand the innovative process of new product development from idea generation to commercialization

Advance your career

Lasell puts an emphasis on developing a graduate's professional potential to become a marketing leader. According to the U.S. Bureau of Labor Statistics, jobs for Marketing, Advertising, and Promotion Managers are projected to grow 8% from 2018 to 2028. Take advantage of this demand to reach new strides in your career by earning an MBA with a concentration in Marketing. Your graduate degree will give you the qualifications to excel in roles such as:

Marketing Manager/Director
Marketing Project Manager
Client Services Manager
Marketing Analyst
Promotions Director
Marketing Director
Marketing Operations Manager
Business Development Manager
VP of Marketing

Learn about our other MBA Concentrations:

program

MBA-MRKMBA - Marketing

Download as PDF

General

Learning Outcomes

Degree Requirements

Degree Type

School