The Public Relations program prepares media literate, digitally adept graduates for exciting PR careers in areas such as corporate communications, public affairs, and promotions  in a wide range of public and private sectors. By blending theoretical perspectives with hands-on learning, the program immerses students in the study of PR principles and practices including strategic communication, media relations, campaign planning and evaluation. Students benefit from a mix of courses in public relations, communication, and digital media, as well as opportunities to apply their knowledge in student media organizations including Lasell Community Television (LCTV) and WLAS radio. The program culminates with students completing at least one required internship and a capstone experience in which they develop a digital portfolio to showcase their abilities and skills. 

By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Public Relations to 3 or 3½ years.

The Double Laser Program offers students the opportunity to earn an accelerated Master's degree in as little as one year after graduation, while also saving up to 30% on graduate school tuition.