PUBREL-BA - Public Relations

Goal 1

Communicate clearly and effectively with diverse audiences through writing, oral and non-verbal methods in styles demanded by platform and discipline.

Goal 2

Critically analyze the content, functions, effects and ethics of media in a diverse, global society.

Goal 3

Formulate applied communication research questions and employ quantitative or qualitative methods to gather, analyze, and share findings.

Goal 4

Employ tools and technology within industry standards to plan and implement communications to achieve strategic public relations objectives and evaluate results.

Goal 5

Identify and articulate one’s skills, strengths and experiences relative to public relations career goals, and identify areas necessary for professional growth.