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SPCOM-BA - Sport Communication

Communication Bachelor of Arts

Degree Type

Bachelor of Arts


School of Communication & the Arts


The Sport Communication program prepares media literate, digitally adept graduates to pursue careers in sport announcing, sport information, reporting, as well as working with specialty sport agencies and planning sport events for organizations. By blending theoretical perspectives with hands-on learning, the program immerses students in the study of sport media, industries, events and marketing. Students benefit from a mix of courses in sport communication, sport management, and public relations, as well as opportunities to apply their knowledge in student media organizations and Lasell Athletics. The program culminates with students completing at least one required internship and a capstone experience in which they develop a digital portfolio to showcase their skills.

By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Sport Communication to 3 or 3½ years.

The Double Laser Program offers students the opportunity to earn an accelerated Master's degree in as little as one year after graduation, while also saving up to 30% on graduate school tuition.